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    Jul 27, 2025  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG] Add to My Catalog (opens a new window)

DRTL 4860 - Digital Branding in Practice



3 hours

Understands, analyzes and develops digital brand strategies by utilizing digital brand cases. Emphasis on brand mix, brand community, brand positioning, brand extension, and brand evaluation with contemporary brand tactics and metrics.

Prerequisite(s): None.

Same as CEXM 4860 .



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