JOUR 4070 - Advertising Campaigns

3 hours

Mirrors the roles of the advertising agency in developing a strategic advertising plan and creating a complete campaign for real clients. Brings together skills and knowledge from all previous advertising courses and results in a comprehensive plansbook and professional presentation of the campaign to the client.

Prerequisite(s): Journalism major status; JOUR 3020, JOUR 3040 or JOUR 3200, JOUR 3050, JOUR 3055 and JOUR 3070; consent of school.