Jul 20, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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JOUR 4070 - Advertising Campaigns



3 hours

Mirrors the roles of the advertising agency in developing a strategic advertising plan and creating a complete campaign for real clients. Brings together skills and knowledge from all previous advertising courses and results in a comprehensive plansbook and professional presentation of the campaign to the client.

Prerequisite(s): Journalism major status;  JOUR 3020 , JOUR 3040  or JOUR 3200 , JOUR 3050 , JOUR 3055  and JOUR 3070 ; consent of school.



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