JOUR 3040 - Advertising Media Strategy

3 hours

Print, broadcast and web time-buying procedures important to media buyers and media salespeople. Assignments in audience research, identifying media that reach target audiences and using effective media mixes. Also includes development and presentation of media plans.

Prerequisite(s): Journalism major status: MATH 1680, passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210, JOUR 2000, JOUR 2310. Journalism minor status: JOUR 2000. Or consent of school.