Nov 19, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
[Add to My Catalog]

JOUR 3055 - Visual Strategy



3 hours

Introduction to tools and techniques for the visual expression of advertising. Covers visualization for advertising in a variety of media: print, outdoor, television, ambient and interactive. Hands-on-class covering how to tap into and use creative assets to make advertising that is compelling and effective.

Prerequisite(s): JOUR major status; JOUR 2000 , JOUR 3020  and JOUR 3210 .

Corequisite(s): JOUR 3050 .



[Add to My Catalog]