Jul 20, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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JOUR 3070 - Advertising Agency Management



3 hours

Covers all aspects of the organization, supervision and management of advertising agency operations in both advertising and marketing agencies as well as client organizations. Topics include client relations, internal/intra-agency relations, project supervision, workflow, traffic, presentations, business development, campaign coordination and project evaluation.

Prerequisite(s): Journalism major or minor status; JOUR 2000 .



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