EDEM 3210 - Intellectual Property and Sports Entertainment

3 hours

An introduction to the product development process in the sports environment with an emphasis on how consumer products are developed and complement the overall business strategy of the sports organization. An analysis of the steps and personnel involved in the creation of licensed merchandise from concept art through production and delivery to the final consumer.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40