DRTL 3190 - Digital Retailing Strategies

3 hours (2;2)

Survey of omni-channel retail strategies and their impact on consumer experience in digital markets. Emphasis is on understanding of digital technologies (e.g., customer relationship management, SEO, social media metrics) and critically evaluating their influence, particularly on digital merchandising strategies.

Prerequisite(s): DRTL 2090.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40