MKTG 4470 - Business-to-Business Marketing

3 hours

Focuses on developing the concepts, skills and strategies needed to successfully compete in business environments where organizations rather than individual consumers are the customers. Emphasis is placed on specialized knowledge and tools for developing marketing and sales strategies in business-to-business markets. Topics include organizational buyer behavior, team selling, relationship marketing, business market segmentation and communication.

Prerequisite(s): Consent of department and MKTG 3650 or MKTG 3651.

Open only to students admitted into the BBA in marketing with a concentration in professional selling or the minor in professional selling.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50