MKTG 3010 - Foundations of Selling and Communication

3 hours

Selling fundamentals and communication techniques focused on securing and building customer-centered relationships in high-value, complex sales situations. Course utilizes the SPIN Selling methodology for sales call planning and execution with additional emphasis on critical thinking, problem-solving, verbal and nonverbal communication skills, written business communications, and persuasion. Sales and persuasion skills acquired in the course are useful in future job interview and career situations.

Prerequisite(s): None.

Open to all majors.

Core Category: Component Area Option
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50