MKTG 3010 - Foundations of Selling and Communication

3 hours

Selling fundamentals and communication techniques focused on securing and building customer-centered relationships in high-value, complex sales situations. Course utilizes the SPIN Selling methodology for sales call planning and execution with additional emphasis on critical thinking, problem-solving, verbal and nonverbal communication skills, written business communications, and persuasion. Sales and persuasion skills acquired in the course are useful in future job interview and career situations.

Open to all majors.

Core Category: Component Area Option
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50