JOUR 4460 - Public Relations Communication

3 hours

Advanced PR writing, planning and media relations, including writing strategic communications plans as well as writing, editing and producing a wide range of public relations communications materials for traditional and new media. Students work with actual clients individually and in groups to produce a PR campaign and professional portfolio.

Prerequisite(s): Journalism major status: JOUR 1210, JOUR 2310, JOUR 3200, ADVG 1100 , JOUR 3322, JOUR 2400 and JOUR 3420.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20