JOUR 3400 - Fundamentals of Public Relations Practices

3 hours

Broad overview of public relations practices covering the history, mechanism and processes of public relations in various workplace settings and types of relations. Emphasis is on the four-step public relations process, strategic planning, writing formats and real-world cases. Implications of technological changes, globalization as well as unethical and illegal practices are discussed.

Prerequisite(s): Journalism major status: MATH 1680 or MATH 1681, passing score on the GSP (grammar, spelling and punctuation exam), JOUR 1210 , JOUR 2000 , JOUR 2310 . Journalism minor status: JOUR 2000 . Or consent of school.