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Jun 11, 2025
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DRTL 4070 - Digital Retail Analytics
3 hours
A study of key concepts, diagnostic approaches, techniques and practices of web analytics used to create measurable value for the digital retailing channel.
Prerequisite(s): DRTL 2090 , MKTG 4620 or DRTL 2080 ; MDSE 3510 , major in digital retailing, junior or senior standing or consent of instructor.
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