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Jan 03, 2025
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Advertising and Brand Strategy, BS
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A degree in advertising and brand strategy from the Mayborn School of Journalism prepares students to design, manage, and lead equitable advertising campaigns in the context of a multicultural society. Students will graduate with applied creativity, strategic problem-solving, and consumer insight skills gained from extensive hands-on experience working in state-of-the-art technology labs and across media platforms.
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Hours required
A minimum of 120 semester hours, of which 42 must be advanced, and fulfillment of degree requirements for the Bachelor of Science degree as specified in the “General University Requirements” in the Academics section of this catalog and the Mayborn School of Journalism requirements.
Major requirements
42 semester hours in advertising and brand strategy, and noted interdisciplinary courses. Students may take no more than 48 hours of ADVG courses. Check catalog for prerequisites before enrolling in any advanced course.
Advertising and Brand Strategy
42 semester hours in advertising and brand communications.
Foundation courses, 12 hours
Professional Track courses, 12 hours
Interdisciplinary courses, 9 hours
Senior Experience in Advertising, 9 hours
Other course requirements
Minor
Students must complete an 18-hour minor outside the advertising and brand communications (ADVG) coursework and must choose their minor in consultation with the Mayborn School of Journalism Advising office. Minors can be chosen that support student Professional Track coursework.
Electives
Hours required for electives may vary based on course selection and the University Core Curriculum requirements. Electives may be required to satisfy the advanced hour requirement and/or the minimum total hours required for the degree. For specific information, see an academic advisor in the Mayborn School of Journalism.
Other requirements
Students majoring in advertising and brand communications are required to maintain a 2.0 cumulative UNT GPA to enroll in advertising courses and have a 2.5 GPA in the major in order to graduate.
a. Maintain a 2.0 cumulative UNT GPA.
b. Attain a 2.5 GPA in all major courses upon graduation.
c. No more than 12 semester hours of advertising credit will be accepted from a transfer student who is entering with fewer than 75 semester credit hours. For students transferring with 75 or more semester credit hours, a maximum of 18 transfer journalism hours will be accepted for credit toward the bachelor’s degree.
Four-year degree plan (example)
The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.
Year 1
Year 2
Year 3
Year 4
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