MDSE 3900 - Branding and Promotion

3 hours

Students analyze, develop and present ‘Integrated Brand Promotions’ for fashion-oriented products and services. Emphases are on recent fashion-oriented branding cases and promotional tools/techniques, including rebranding, STP, creative plan, communication mix, and promotional tools.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40