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May 21, 2024
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MKTG 4320 - New Product Development
3 hours
Understanding customer needs and translating them into new products and services whose design and presentation address those needs. Applying a disciplined approach to the new product development process from idea generation to product launch.
Prerequisite(s): MKTG 3700 , MKTG 3710 (may be taken concurrently).
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