MKTG 3700 - Marketing and Money

3 hours

Students are taught to understand and appreciate the money implications and impact of marketing decisions. The teaching method is “intensively hands-on” and makes use of mini-cases, problems and exercises in the context of market opportunity analysis, market segmentation, and planning and implementing a marketing mix.

Prerequisite(s): MKTG 3650 (may be taken concurrently, but completion is recommended).