JOUR 5341 - Cutting-Edge Techniques for the Digital Communication Analyst

3 hours

Explores the very latest techniques and developments in the data analytics field by performing the same analyses conducted in organizations, corporations, and government. Students apply data-analytic thinking in a variety of ways, from social media marketing and demographic analyses of web users to spatial analysis and machine learning. Content supports the strategic communication efforts of professionals in the fields of public relations, advertising, marketing, social media strategy, journalism and others.

Prerequisite(s): JOUR 5000, JOUR 5251, JOUR 5261 and JOUR 5331.