Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Mar 29, 2024  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

Add to My Catalog (opens a new window)

JOUR 5331 - Social Media Analytics

3 hours

Explores the social or human dimensions of social media with respect to analyzing human behavior. Students study social network analysis (SNA), including factors such as influence and centrality information diffusion, and social contagion including why certain content “goes viral.” Students investigate actual content communicated through use of topic modeling and sentiment analysis. Languages such as Python and R and programs such as Gephi and Excel are learned to help analyze social media data.

Prerequisite(s): None.



Add to My Catalog (opens a new window)