Analytics has become an indispensable decision-making tool in public relations, advertising and marketing agencies, corporations, nonprofits, print and broadcast media, and social media. This accelerated online certificate is appropriate for busy communication professionals and graduate students who have limited experience in or knowledge of digital communication analytics. They will learn and practice basic analytic techniques step-by-step in such areas as predictive analytics, social media metrics, data visualization, and coding.

Certificate students with satisfactory work (minimum of a B grade) can choose later to pursue the 30-hour Master of Science in Digital Communication Analytics degree program by submitting an application portfolio. For more information, please contact the graduate student and program coordinator in the Mayborn Graduate Institute of Journalism at MaybornGraduateInstitute@unt.edu or 940-565-4564, or visit Sycamore Hall, Room 206.