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    Jul 06, 2025  
2011-2012 Graduate Catalog 
    
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SMHM 5850 - Brand Development

3 hours
Students understand the role of brand, the concept of brand equity, and importance of creating strong brands. Application of brand knowledge to brand portfolio development. Students integrate theoretical frameworks through case study analyses.

Prerequisite(s): HFMD 2400 or MDSE 2490 or consent of instructor.

Meets with MDSE 4850.


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