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    Jul 11, 2025  
2011-2012 Graduate Catalog 
    
2011-2012 Graduate Catalog [ARCHIVED CATALOG] Add to My Catalog (opens a new window)

SMHM 5440 - Consumer Theory

3 hours

Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated consumer behavior models for strategic decision-making in both domestic and international consumer-driven markets in merchandising and hospitality industries.

Prerequisite(s): None



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