JOUR 3450 - Public Relations Practices for Business

3 hours

Provides a comprehensive overview of corporate communication and advanced public relations practices for business organizations. Areas of focus include preparation of planning and strategy documents, executive communications, organizational storytelling, media relations, investor relations, customer complaints, issue management, public affairs, communication and presentation of data, and examination of the history of public relations from a business perspective. Class conducted as a business meeting with real-world public relations assignments.

Prerequisite(s): Students must have 45-plus credit hours to enroll.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20 (instructional fees), $30 (differential fees)