SENM 4020 - Ticket Operations in the Sport Entertainment Industry

3 hours

Explores how organizations in the professional sport entertainment industry can develop ticket sales strategies. Emphasis is on understanding principles and trends in ticket sales and teaching students the practice of selling. Subjects discussed in the course are pricing strategies, sales techniques, CRM software programs in ticket sales, technological advances in the sales industry (e.g. mobile phone apps, etc.) and ticket price strategies.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50