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    May 24, 2025  
2023-2024 Undergraduate Catalog 
    
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COMM 4520 - Theories of Persuasion



3 hours

Applications of theory and research in persuasive communication; persuasion techniques across a variety of contexts; affective, cognitive, and behavioral responses relevant to persuasion processes.

Prerequisite(s): Communication studies majors must complete COMM 3010  prior to enrolling; minors and other majors must complete COMM 2020  or PSYC 2600 .

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20


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