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    Feb 12, 2025  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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DRTL 3190 - Digital Retailing Strategies



3 hours



Survey of omni-channel retail strategies and their impact on consumer experience in digital markets. Emphasis is on understanding of digital technologies (e.g., customer relationship management, SEO, social media metrics) and critically evaluating their influence, particularly on digital merchandising strategies.

Prerequisite(s): DRTL 2090  

 

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40



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