MKTG 3710 - Marketing Research and Analytics

3 hours

Marketing-research-based-marketing decision making (e.g. segmentation, targeting, positioning, marketing planning, profitability management, and assessing and ROI of marketing campaigns) using qualitative and quantitative analysis techniques. Enhance knowledge and skills in data-based decision-making, qualitative and quantitative analysis, statistic, and marketing intelligence in the context of marketing application. Uses hands-on experiential learning methods to impart and strengthen the required skills and knowledge.

Prerequisite(s): DSCI 3710 and MKTG 3700 (must be completed with a grade of C or higher prior to enrolling in MKTG 3710).

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50