JOUR 3420 - Public Relations Writing

3 hours

Writing-intensive course that focuses on professional-level writing skills needed by new practitioners of public relations. Components include ethics, feature writing, press releases, web writing, multimedia work, client presentations, business formats, message design concepts and theory, and broadcast forms. Editing, grammar, and AP style are discussed.

Prerequisite(s): JOUR 3321. Journalism major status; consent of school.