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Nov 22, 2024
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2015-2016 Graduate Catalog [ARCHIVED CATALOG]
Information Science with a concentration in Consumer Behavior and Experience Management, PhD
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The PhD with a major in information science and a concentration in consumer behavior and experience management requires a minimum of 60 semester credit hours.
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Required core courses, 12 hours
Research courses, minimum of 24 hours
Minimum of 24 semester credit hours, including doctoral dissertation.
Required research course, 3 hours
Quantitative research methods/statistics, 6 hours
Chosen in consultation with advisor.
Qualitative research methods, 3 hours
Chosen in consultation with advisor.
Dissertation, minimum of 12 hours
Consumer behavior and experience management concentration core, 15 hours
Concentration electives, minimum of 9 hours
Minimum of 9 semester credit hours, focusing on one of the following competencies.
Business perspective/competency
Data-based decision making perspective/competency
Consumer perspective/competency
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