JOUR 4270 - Strategic Social Media

3 hours

In a collaborative atmosphere students explore strategic applications of a variety of social media platforms used for strategic communications and journalism. Students are challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods. Students with specific expertise/interests are encouraged to present to class.

Prerequisite(s): JOUR major status; JOUR 2010 or JOUR 2420.