MKTG 4810 - Special Topics in Marketing or Logistics

3 hours

Investigation, analysis and discussion of a variety of topics that are important in marketing and logistics. Topics may include supply chain management, transportation, logistics, distribution and channel management, product development and management, sales management, consultative and team selling, promotion, market segmentation and opportunity analysis, and strategic pricing.

Prerequisite(s): Completion of 9 hours of upper-division marketing courses.

May be repeated for credit as topics vary.