MKTG 4750 - Services Marketing

3 hours

Places emphasis on examination of the basic “building blocks,” characteristics and nature of the service product and importance in the economy. Focuses on the “service-dominant logic (SDL) model” and competitive marketing strategies. Students acquire creative and critical thinking skills in case study and real industry analysis culminating in writing a report and making verbal presentations.

Prerequisite(s): MKTG 3650.