SMHM 5090 - Virtual Merchandising

3 hours (2;2)

Merchandising application through experiential learning that ultimately results in the development of a product- or service-based web site with an emphasis on target market appeal, appropriate merchandising applications, and a suitable web site infrastructure based on objective research including data collection from a relevant population sample. Students apply theory and critical thinking skills to a virtual merchandising format.

Prerequisite(s): DRTL 2090 or HFMD 2400 or MDSE 2490 or consent of instructor.

Meets with DRTL 4090.