ADVG 3310 - Advertising Research and Campaign Evaluation

3 hours

Review, interpret, and apply advertising research and analytics to create more effective brand messages across platforms.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100; ADVG minors who have successfully taken three courses from ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100.