ADVG 3220 - Social Media Client Partnerships

3 hours

Examines social media through the lens of paid, branded partnerships. Emphasis on account management and media buying roles. Explores law and ethics, pursuing account acquision, media strategy, online content management, and campaign analytics for social media.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000 , ADVG 1100 , ADVG 2000 and ADVG 2100 ; ADVG minors who have successfully taken three courses from ADVG 1000 , ADVG 1100 , ADVG 2000 and ADVG 2100 .