ADVG 3100 - Advertising Art Direction for Brands

3 hours

Hands-on advertising art direction course. Develop advertising brand identity through imagery, including logos, icons, typefaces and color schemes. Advertising industry tools are used to create visualizations of brands and evolve existing brands. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100; ADVG minors who have successfully taken three courses from ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100.