ADVG 3010 - People-Centered Copywriting

3 hours

Analyze language and themes used across cultures, values, and perspectives. Create empathetic advertising copy through rigorous written exercises. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100; ADVG minors who have successfully taken three courses from ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100.