ADVG 3000 - Copywriting for Brands

3 hours

Intensive writing for brands. Examine, develop, and apply brand voice through workshop exercises for social and digital media, influencer and production scripts, blog entries, taglines, headlines, supporting copy, sponsored content, and internal branding. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): ADVG majors who have successfully taken ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100; ADVG minors who have successfully taken three courses from ADVG 1000, ADVG 1100, ADVG 2000 and ADVG 2100.