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    Oct 23, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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CEXM 4440 - Consumer Analytics and Data Visualization



3 hours

Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs. 

Prerequisite(s): C or higher in CEXM 3800 .


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