ADVG 3200 - Advertising Account Management

3 hours

Covers all aspects of the organization, supervision and management of advertising agency operations in both advertising and marketing agencies as well as client organizations. Account executives lead client relations, internal/intra-agency relations, project supervision, workflow, traffic, presentations, business development, campaign coordination and project evaluation.

Prerequisite(s): Advertising major status and successful completion of ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100. Advertising minor status and completion of 3 of the following courses: ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100. Consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20