MKTG 3650 - Foundations of Marketing Practice

3 hours

Survey of marketing concepts and practices and overview of the range of activities performed by marketing managers. Topics include the identification of market opportunities, strategic marketing planning, product/service development and management, price setting and management, establishing and managing distribution channels, and structuring promotional programs.

Prerequisite(s): Junior standing. For business majors only.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50