ADVG 3500 - Advertising Media Buying and Planning

3 hours

Print, broadcast and web time-buying procedures important to media buyers and media salespeople. Assignments in audience research, identifying media that reach target audiences and using effective media mixes. Also includes development and presentation of media plans.

Prerequisite(s): Advertising major status and successful completion of ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100. Advertising minor status: Successful completion of 3 of the following courses: ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100. Consent of school.