ADVG 3300 - Advertising Strategy and Insights

3 hours

Strategists collect and analyze consumer insights to form effective campaign concepts. A focus on creating authentic advertisements while employing principles of brand positioning, creative inquiry, and strategic thinking. Emphasis on interviews, focus groups, surveys, and interpreting market data.

Prerequisite(s): Advertising major status and successful completion of ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100. Advertising minor status and completion of 3 of the following courses: ADVG 1000, ADVG 1100, ADVG 2000, and ADVG 2100. Consent of school.