MKTG 5261 - Corporate Partnerships in the Sport Entertainment Industry

3 hours

Explores how organizations in the sport entertainment industry can develop corporate partnerships outside of their own industry. Emphasis is on student application of material and proposing new and/or modifying existing partnerships in the sport entertainment industry. Subjects discussed include the evolution of sponsorship in the sport entertainment industry, sponsorship objectives, the sponsorship acquisition process, sponsorship activation strategies, ambush marketing, and sponsorship evaluation.

Prerequisite(s): None.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $15.50