Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Dec 14, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Add to My Catalog (opens a new window)

JOUR 5251 - Quantitative Research Fundamentals in Digital Communication

3 hours

Teaches basic practical research and statistical methods useful for public relations, advertising and marketing professionals working in the field of data analytics. Enhances knowledge and skills in real-world research through continuous reading, proactive learning, statistical exercises and data analyses. Students conduct a primary analysis to write a report.

Prerequisite(s): Admission to the MS with a major in digital communication analytics or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20



Add to My Catalog (opens a new window)