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Dec 14, 2024
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JOUR 5251 - Quantitative Research Fundamentals in Digital Communication3 hours
Teaches basic practical research and statistical methods useful for public relations, advertising and marketing professionals working in the field of data analytics. Enhances knowledge and skills in real-world research through continuous reading, proactive learning, statistical exercises and data analyses. Students conduct a primary analysis to write a report.
Prerequisite(s): Admission to the MS with a major in digital communication analytics or consent of school.
Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $20
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