JOUR 5000 - Introduction to Digital Communication Analytics

3 hours

Explores fundamental concepts and principles that underlie techniques for extracting useful information and knowledge from digital communication data. Introduces an understanding of the nature of data and its significance for society and how to view problems from a data perspective to systematically and critically analyze such problems. Data-analytic thinking is applied in a variety of ways, from social media marketing and analysis to customer relationship management, strategic communication through the field of public relations and advertising, to data-driven decision-making and more. Focuses on introducing technical data skills within both a social and societal context.

Prerequisite(s): Admission to the MS with a major in digital communication analytics or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20