JOUR 4065 - Advanced Art Direction

3 hours

Course teaches fundamental skills of advertising art direction. Includes art directing photography, print production, paper school, selling creative to creative director/account executive/client (presentation) and strategic thinking. Course also provides guest lecturers and on-site visits to studios and printing shops.

Prerequisite(s): Journalism major status: JOUR 1210, JOUR 2000, JOUR 2310, JOUR 3210, JOUR 3020, JOUR 3040, JOUR 3070, JOUR 3050 and JOUR 3055.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20