JOUR 3040 - Advertising Media Strategy

3 hours

Print, broadcast and web time-buying procedures important to media buyers and media salespeople. Assignments in audience research, identifying media that reach target audiences and using effective media mixes. Also includes development and presentation of media plans.

Prerequisite(s): Journalism major status: JOUR 1210, JOUR 2000, JOUR 2310. Journalism minor status: JOUR 2000. Or consent of Mayborn school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20