MKTG 6002 - Workshop in Marketing Pedagogy

1 hour

Focuses on issues in marketing pedagogy with three major objectives: 1) to expose students to different types of instruction to shape their teaching style, 2) to develop a well-thought-out statement of teaching philosophy, and 3) to discuss and critique the latest innovations in pedagogy including flipped classrooms, use of cases, leveraging industry speakers, and employing live projects. Students interact with instructors to learn to apply techniques for lesson planning and course administration, for managing a classroom, and for setting quiz and examination questions. Overall, students obtain skills to maximize student learning in an efficient manner. These skills are key to becoming an effective instructor.

Prerequisite(s): None.