Oct 22, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
[Add to My Catalog]

JOUR 2000 - Principles of Advertising and Public Relations



3 hours

Survey of advertising and public relations principles provides a broad overview of key components used in integrated marketing communication. Explores advertising and PR agencies, media corporations, not-for-profits and other institutions. Topics include history, practices, trends and case studies delivered in two eight-week modules. Taught by two instructors, the course includes two eight-week modules in advertising and public relations.

Prerequisite(s): None.

Core Category: Component Area Option



[Add to My Catalog]