Nov 21, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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JOUR 4440 - Public Relations Case Studies



3 hours

Applications of public relations principles to cases and problems involving various stakeholders. Emphasis on strategic planning and execution, crisis management, and assessment of social media strategies and techniques. Original case analyses and presentations.

Prerequisite(s): Journalism major or minor status; JOUR 2000 ; JOUR 3020  or JOUR 3321 .



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